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The Tourism Administration Course Aims To Meet The Manpower Needs Of The Booming Travel Sector
By Sumit Kumar, Section Jobs & Careers Posted on Thu Oct 18, 2007 at 03:35:11 AM EST
The tourism administration course aims to meet the manpower needs of the booming travel sector, writes: Vishal Gulati
The career options in the tour and travel industry have increased in direct proportion to the growing domestic market, micro-economic stability, liberalisation and the growing presence of multinationals in India. Until recently, the industry was banking on traditional themes like culture and heritage. Now, the focus has shifted to health and medical tourism, eco-tourism, steam engine tourism, cricket tourism, spiritual tourism and rural tourism. In order to tap the growing demand of tourism professionals, the Institute of Vocational Studies, Himachal Pradesh University, Shimla, has started a five-year MTA (Master's in Tourism Administration) course from the present session. It's the only university in the country that is conducting this kind of comprehensive course.
Eligibility The first part of the five-year course comprises undergraduate study (six semesters), on the completion of which a bachelor's degree in tourism administration will be given. After this, the candidate has the option to go in for a master's course (four semesters). The department is already conducting a two-year MTA (master of tourism administration) course for graduates. The UGC has sanctioned Rs 38 lakh as grant-in-aid to the institute for starting the course. It has approved 25 seats for it.
Future scenario
Says S.P. Bansal, programme coordinator, Institute of Vocational Studies: "The booming tourism industry creates a sudden demand of tourism professionals. Of course, the demand is more than the supply. The department has achieved cent per cent placements for its postgraduate passouts in various travel agencies, including SITA, Cox and Kings, Travel Inn, etc.
"India is currently the cynosure of the world tourism giants and a number of foreign agencies are keen to have a greater share of the growing market."
Course curriculum The course comprises information about product management, tourism accommodation, transportation, insurance, adventure tourism, marketing of tourism products, travel agency and tour operation business, hotel management, air ticketing, destination planning, etc. It also includes learning of the German and French languages.
Money matters However, international travel agencies like Cox and Kings are paying salaries between Rs 20,000 and Rs 30,000 per month, says Bansal. Thakur says in Manali alone there are more than 100 travel agencies that are organising nature and adventure camps in the Spiti, Kinnaur and Sarchu areas throughout the year. "One can start a career either in a travel agency or begin one's own travel agency as the craze for eco-tourism is catching up among tourists," he says. "For a fresh trainee, we are offering a package between Rs 8,000 and Rs 10,000," says Kapil Malhotra of Ekido Holiday Tours, Chandigarh. This is one of the fastest growing areas of the industry. Source- : Tribune's Jobs & Careers
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